82 - When Good Data Goes Bad: The $10M Fraud Shaking the Industry
A $10 million fraud case has rocked the market research world—exposing major cracks in data quality, vendor accountability, and supply chain transparency. This episode dives into what went wrong, why it matters for industries like pharma, and how emerging tools and bold collaboration could be the key to restoring trust. If you rely on data, you need to hear this.
