Episode 80

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Published on:

16th May 2025

80 - How AI and New Ad Models Are Transforming the Insights Industry

Industry heavyweights are flocking to IIEX North America as research and advertising undergo a major transformation. We'll dive into why Roblox is paying players to watch ads, how AI is becoming the ultimate research partner, and what Amazon's potential TikTok acquisition means for the future of shopping.

Plus, learn why today's insights professionals are trading spreadsheets for strategy as AI reshapes everything from qualitative research to data analysis. Don't miss these billion-dollar shifts happening right now in the insights world.

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About the Podcast

The Exchange
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.

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