81 - When Algorithms Make the Purchase: Marketing's AI Turning Point

Karen and Lenny dive into the wild frontier of marketing tech—where a $60M bet on Cint and Neurons’ bold U.S. move hint at seismic shifts ahead. We explore how AI is not just streamlining workflows, but reshaping product development, packaging, and the very way consumers make decisions.

Plus, the surprising generational twists in AI adoption and what 90% AI integration really means for effectiveness. Buckle up—this is where the future of insights gets real.