121 - What Happens When AI Becomes the Baseline for Insights?

AI is no longer a differentiator. It is the new baseline. Karen Lynch and Lenny Murphy unpack the signals reshaping the insights industry, from major funding behind synthetic audiences and digital twins to shifting expectations around measurement, activation, and strategic foresight.

As tools converge and competition tightens, the conversation explores what will truly set insights teams apart in an AI-first future.