122 - AI, Chaos, and the Next Phase of Innovation

AI is reshaping the insights industry at every level. From synthetic people and prediction markets to agent-driven research tools and shifting SaaS economics, Karen Lynch and Lenny Murphy explore the funding moves, product launches, and industry disruptions redefining how work gets done.

Along the way, they unpack what these changes mean for data, pricing, and the future of competitive advantage, and why continuous adaptation is no longer optional.