90 - AI Reckoning: The Make-or-Break Moment for Market Research

A shocking reality: 32% of organizational data is contaminated, yet companies are rushing to build AI on this foundation. With only 22% having clear AI strategies, the industry faces a crisis of implementation without strategy.

This episode reveals why emotional intelligence still beats artificial intelligence, which tasks humans must never outsource to AI, and how to avoid the cognitive decline trap. Cut through the hype and discover what really works.