89 - The Automation Tipping Point: Why AI Just Changed Everything in Research

AI is reshaping the research and marketing landscape at breakneck speed, with $42 million in fresh funding fueling innovation across brand tracking, interviewing technology, and audience simulation. This episode explores how artificial intelligence is transforming everything from data quality control to white-collar employment, while major players like Meta and Sequoia double down on AI investments. From Bolt's conversational AI breakthrough to the existential questions raised by job automation startups, the discussion reveals an industry in flux—where traditional market research methods are giving way to AI-driven personas, behavioral prediction, and automated insights that promise to revolutionize how brands understand and engage their audiences.