Episode 130

full
Published on:

27th Apr 2026

130 - When Consumer Behavior Moves Faster Than Your Business Model

AI is reshaping the insights industry faster than anyone expected. This week: a wave of well-funded analytics startups, infrastructure plays that signal where the real value is moving, and consumer behavior shifts that are forcing legacy players to adapt or risk irrelevance.

Karen Lynch and Lenny Murphy break down why today's M&A looks nothing like past cycles, what happens when vendors lean too hard on AI messaging, and which product launches actually matter.

Listen for free

Show artwork for The Exchange

About the Podcast

The Exchange
Welcome to The Exchange, where the pulse of market research beats stronger, brought to you by industry veterans, Lenny Murphy and Karen Lynch. Every week, we take a look at the latest trends, insights, and discussions that are shaping the world of market research. Whether you're a professional looking to sharpen your skills or just curious about the dynamics of market landscapes, this podcast is your gateway to staying informed and ahead of the curve. Originally live every Friday across LinkedIn, YouTube, and Facebook, we've curated the best moments and key takeaways right here for you. Tune in to not just keep pace, but to lead in the ever-evolving market research arena.

About your host

Profile picture for Greenbook Podcast

Greenbook Podcast