138 - The Quiet Shift Reshaping Market Research

AI is quietly rewiring the research industry from the inside out, not through hype cycles but through everyday workflow integration. Episode 138 digs into what's actually changing: how platforms are embedding intelligence where people already work, why crowdsourced sampling is losing its grip, and why 92% of insights professionals are seeing unvetted AI outputs land in front of decision makers. The conversation moves from funding and M&A to a bigger question the industry can't avoid: who owns the value AI creates, and who's responsible for catching it when it gets things wrong.