96 - The $1 Billion Question: Is Your Research Actually Lying to You?

The research industry is experiencing a pivotal moment where synthetic data is proving its worth, AI is moving from experimental to essential, and the companies that survive will be those that balance innovation speed with research integrity. This episode reveals why quality trumps scale in synthetic research, how academic partnerships are becoming competitive weapons, and why Walmart's AI assistants represent the future of human-machine collaboration.

We're witnessing the birth of specialized research ecosystems where AI agents handle routine work while humans focus on strategy—but only companies that maintain ethical foundations while embracing startup-level agility will thrive in this new landscape.