92 - Why Marketers Must Adapt to AI-Powered Consumer Decision-Making

Karen and Lenny unpack a silent revolution transforming the marketplace: AI shopping agents are no longer just helpful assistants—they’re becoming the decision-makers. From Amazon’s bold launch of an AI agent marketplace to the growing need for brands to appeal to machines over humans, this episode explores the end of marketing as we know it.

They also spotlight cutting-edge developments in predictive analytics, research tech, and AI-generated content—highlighting how businesses must evolve to thrive in an agent-driven economy. Whether it's emotionally resonant AI interactions or strategic forecasting, companies that fail to adapt risk becoming obsolete.

🎯 Key themes include:

• Why influencing AI agents—not consumers—will define future brand strategy
• How Amazon's marketplace signals the rise of AI agent ecosystems
• The growing power of predictive analytics and Centaur AI
• The shift from consumer insights to consumer intelligence
• What funding trends and acquisitions say about the future of research tech
• The promise (and pitfalls) of AI-generated creative
• Why emotional connection is the new frontier in AI experience design

🔑 Bottom Line: AI isn’t just enhancing business—it’s rewriting the rules. Tune in to learn what it takes to stay ahead.