87 - Synthetic Focus Groups Are Here! Can AI Really Replace Real People?

Over half of web traffic is now AI bots. Synthetic focus groups are replacing human conversations. A $13 million investment is betting on 3D AI for consumer research.

Is your data contaminated? Can artificial personas deliver real insights? Episode 87 exposes the critical inflection point where market research meets AI - from malicious bot fraud threatening survey integrity to breakthrough technologies that could revolutionize how we understand consumers.

The research industry stands at a crossroads: embrace AI efficiency or preserve human authenticity. The decisions made today will determine whether we get meaningful insights or sophisticated noise.